For those looking to upgrade their setup on a budget, the early 4th of July TV deals have come through clutch with an eye-catching $260 off a 4K TV. The 55-inch Amazon Fire Omni Series UHD Smart TV has been reduced to $299.99 at Amazon (was $559.99) (opens in new tab) ahead of the holiday, saving Prime members an impressive 46% in total.

By our reckoning, that’s the lowest ever price for this 4K TV – the steepest discount we’d seen before this was a drop down to $369.99, so you’re saving a further $70 on top of the previous all-time low. And considering that this will work rather well for any weekend watching or gaming you’d been planning, this early 4th of July TV deal is good news. Just remember, you’ll need to be a Prime member to access the deal.

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